Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce businesses are turning to server-side monitoring as a means to improve their information collection processes. While it needs more technical knowledge than normal GTM and may present additional expenses, it can bring about better precision and even more reliable data
Pixel tracking uses an item of code to register conversions on your web site. It's very easy to establish and much less vulnerable to ad blockers.
1. More accurate data
The standard approach of tracking conversions on an internet site, making use of pixels, is having trouble with transforming internet browser privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it should be.
Server-side monitoring is an extra secure option that helps to bypass these restrictions, as it's loaded from your own domain name and dealt with as first-party code, indicating it's much less likely to be affected by ad blockers or other security actions. This gives extra exact data and a more full photo of user trips across channels.
On top of that, this sort of monitoring allows businesses to track conversions outside of the internet site, such as telephone call and in-store check outs, which can be challenging for pixel-based tracking. This flexibility provides marketers much more ownership over the information they send, and makes it simpler to comply with numerous data laws. It's likewise a lot much less at risk to scams, as it's more difficult for deceptive stars to control the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring permits services to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can aid marketing professionals make even more enlightened marketing choices.
Conventional pixel monitoring depends on JavaScript tracking codes that are positioned in site site visitors' web browsers. These tracking codes are often obstructed by ad blockers, which can cause information collection disruptions and imprecise results. Server-side monitoring enables organizations to bypass these limitations and supply exact, consistent information that is less susceptible to interference.
This type of monitoring also enables organizations to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is essential given that new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason S2S is extra reliable for services seeking to adapt to these changes.
3. Less susceptible to scams
Server-side monitoring makes it possible for businesses to manipulate data payloads prior to it gets to 3rd party endpoints, improving safety and security and personal privacy. This is especially important as different web browsers and systems significantly change how they manage cookies. For instance, in iphone 14, Safari will just provide first-party cookie information and will certainly not enable pixel-based monitoring. Utilizing server-side tracking, you can bypass these restrictions and continue to track conversions that happened outside of your website.
Additionally, server-side tracking allows you to record customer information directly on your own web servers. This gets rid of reliance on third parties, which can be vulnerable to violations and privacy violations.
A server-side radar is a collection of directions that tells your internet site's web server what events to record. This information is then sent to analytics devices like Google Analytics and Facebook Company. It's additionally utilized to set off event-based advertisements, such as retargeting. On the other hand, pixel tracking is a different technique that uses a little piece of code on your web page to collect information from users.
4. Easier to carry out
Server-side tracking is an information collection process that occurs on the website's very own web server, bypassing web internet browser restrictions. This means that information accumulated by the website/app is first sent to the web server where it's processed and after that sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it minimizes the extent of data monitoring and gives companies more control over transmission, making it normally more trustworthy. As a result, it's much less vulnerable to data difficulties caused by things YouTube Ads performance tracking like a busted link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion data in the same way that you would with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This allows you to have more precise information and aids guarantee compliance with personal privacy laws such as GDPR. Furthermore, it likewise prevents the monitoring constraints enforced by web browsers and ad blockers.