Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of e-commerce businesses are turning to server-side monitoring as a means to enhance their data collection processes. While it requires more technical knowledge than normal GTM and might introduce additional costs, it can bring about better precision and more dependable data
Pixel monitoring makes use of a piece of code to sign up conversions on your website. It's simple to establish and less susceptible to advertisement blockers.
1. Extra accurate data
The conventional technique of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the data being sent to Google Ads, Facebook Business Manager and other systems is much less exact than it needs to be.
Server-side monitoring is a more secure option that helps to bypass these limitations, as it's packed from your own domain and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other protection actions. This gives more accurate data and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the web site, such as call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more ownership over the data they send, and makes it easier to follow numerous information legislations. It's likewise a lot less at risk to fraudulence, as it's harder for deceitful actors to manipulate the system by modifying the postback link.
2. Better control over data.
Server-side monitoring allows organizations to gather and enrich information before sending it to third-party analytics/advertising systems. This enhances information efficiency and accuracy, which can assist online marketers make even more educated marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are usually blocked by ad blockers, which can cause data collection interruptions and imprecise results. Server-side tracking makes it possible for companies to bypass these limitations and give precise, consistent information that is less at risk to disturbance.
This type of monitoring also permits services to track conversions that take place beyond the site, like call and in-store purchases. This is important given that new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is a lot more dependable for organizations seeking to adjust to these changes.
3. Much less prone to fraudulence
Server-side tracking allows businesses to control data payloads prior to it reaches affiliate fraud detection software 3rd party endpoints, improving safety and privacy. This is particularly vital as different internet browsers and platforms significantly change exactly how they take care of cookies. For instance, in iphone 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based tracking. Using server-side tracking, you can bypass these constraints and remain to track conversions that happened outside of your site.
Furthermore, server-side monitoring allows you to capture user data directly by yourself web servers. This removes dependence on third parties, which can be prone to breaches and personal privacy offenses.
A server-side radar is a collection of instructions that tells your website's server what events to tape-record. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally used to trigger event-based ads, such as retargeting. In contrast, pixel tracking is an alternate technique that utilizes a little item of code on your page to accumulate information from customers.
4. Easier to implement
Server-side tracking is a data collection process that happens on the website's own server, bypassing internet internet browser constraints. This suggests that information accumulated by the website/app is first sent out to the web server where it's refined and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this method is that it decreases the scope of data management and offers companies extra control over transmission, making it usually a lot more trustworthy. Because of this, it's much less susceptible to data challenges caused by points like a busted link or an active ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion data in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising tools on the web server. This permits you to have even more precise data and aids make certain conformity with privacy regulations such as GDPR. In addition, it additionally prevents the tracking constraints enforced by web browsers and ad blockers.